If a picture is worth a thousand words, then what is a video worth?
How about a clean, clear concise video, done with a bit of a creative flare that describes your business..your organization…your product or service?
The right video content for your web site…on your Facebook page, or on the DVD you hand out at trade shows is to quote the commercial, “Priceless!”
It can propel your marketing to new and great heights.
Here are three of the most noteworthy reasons.
It tells your story and explains your business, your ideas and your unique selling proposition in an easy to understand manner.
It can make potential clients feel comfortable about you…almost as though they know you personally. It’s been proven time and again, most business is given to those we KNOW…people we feel we can trust.
In this era of NOW NOW NOW, a properly executed video can impart a vast amount of information in a short period of time. Your or your spokesperson becomes the expert guiding the prospective client to their desired goal.
What is the converse of these points?
No video or the wrong video can make your organization look amateurish, unprepared and even almost silly. It can put a large stain on the quality of your intentions.
Because the many benefits a video brings can easily become liabilities, video is a powerful tool that should not be handled carelessly.