Now more than ever with the ever increasing numbers of skin cancer cases, everyone is putting on the Sun block… and Men are doing it too!
The Men’s Skin care Market is ever expanding. Beginning in the Sixties with ” Bonnie Bell ” a London based cosmetic company. They ran an ad in all the major newspapers and even Esquire Magazine (and even PlayBoy I think)… I was ten years old I snuck my Grandpa’s PlayBoy book into the bath room… to read the articles. The ad featured a man putting on Bronzer (unheard of). The Caption read ” the end of The Ugly American”. It showed eye cream, moisturizer, cleanser, etc., and an early sun block. It was too ahead of it’s time. The product didn’t do well.
Well, it’s 2011. How times have changed. More and more men ask for cleanser, toner, moisturizer, eye cream and they opt for “with SPF”. The cosmetic companies have jumped on this band wagon. From Nivea to Clinique to Chanel — they ALLl carry a men’s line.
I have to say, Clinique has the most complete line, from shaving needs to shampoo, total face and body care. If you are a drug store shopper, try the Neutrogena line. For the price it has a great track record.
But men are also having facials, waxing, massages, manicures, pedicures, and scalp treatments.
I came from one elite spa (Georgette Klinger) and I am the Beauty/Skin care Expert now for another –FRASADA, in Oceanside, which had a whole routine designed for men to detox, enjoy, relax and look amazing. From facial to hair cuts(color) we have a whole program suited to men.
So how do I fit into all of this ? Think of Frasada as Fantasy Island. I am “Mr. Rourke”, your host, your guide.
Let me take you through all we do, pick my Brain. You will see I can design a program “just for You”.
Can’t get to the spa? I have a Questionnaire and can will design a skin care routine based on what you have answered. Men and women have relied in my expertise for over 35 years. Let me be your guide today. Reach Michael by email: firstname.lastname@example.org
Questions? Michael is here to guide you on your search for the best possible “you”.
Have a question? Ask Michael Waterman!